Practitioner Playbook
Practical insights on customer engagement, from the Sortment team.
Reduce Churn and Improve D30 Retention Without Hiring
How to cut churn and lift D30 retention with automated behavioral triggers, without routing every campaign through an engineering queue.
Lifecycle Marketing for EdTech Companies
How edtech companies turn signups into completions and renewals — learner milestones, seasonal engagement swings, and lifecycle campaigns that work.
Lifecycle Marketing for Health and Fitness Companies
Users who skip their first 3 workouts churn at 4x the rate. A lifecycle marketing playbook for fitness apps, gyms, and connected fitness companies.
Lifecycle Marketing for Streaming Platforms
26% of subscribers cancel after the binge. Lifecycle marketing for streaming: trial activation, binge bridge, annual plan conversion, and win-back.
Lifecycle Marketing for Sports Organizations
80–85% of first-time ticket buyers never return. Six fan lifecycle stages, 5 campaigns, and the data infrastructure sports teams need to fix retention.
How do I trust Sortment AI's output?
How Sortment builds trust in its AI output by design: the logic behind every segment and attribute is shown in a form marketers can inspect, adjust and verify.
Lifecycle Marketing for Entertainment Companies
A lifecycle playbook for entertainment and streaming platforms: success metrics, personas and five core campaigns, with lessons from WWE's former data lead.
Lifecycle Marketing for Real Money Gaming Companies
How real money gaming companies use lifecycle marketing to boost player retention, reduce churn, and grow revenue with behavior-based campaigns.
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