Complete campaign setup from a single brief
Ask for a campaign. Sortment builds the audience, content, timing, experiment, and goal tracking in one setup.
Trusted by lifecycle teams at
From campaign idea to ready-to-send setup
Describe the campaign. Sortment assembles audience, content, experiment, timing, and goal in one setup.
Describe the campaign
Ask for the campaign in plain language. Include the audience signal, channel, goal, any offer, and timing or suppression constraints.
Review audience, content, and timing
Sortment creates a full campaign setup: audience with estimated reach, subject line variants, send timing, experiment split, QA checks, and a conversion goal.
Send or sync
Send through Sortment, sync audience and content to your existing ESP, or trigger a webhook. All options from the same setup screen.
“Before Sortment, one campaign took most of a week. With Content AI, we brief it, get copy, variants, and QA in hours, then push. We went from eight campaigns a month to over thirty.”
— Divyeshwari Singh, PMM, Shopflo
Everything a campaign needs, built in one ask
From audience targeting to A/B tests, suppression rules, and send controls, all created from a single campaign brief by Sortment's agents.
Suppression, frequency, and overlap checked per send
Every campaign checks unsubscribes, recent sends, journey overlaps, and frequency caps before anything goes out.
Target by account, not just individual contacts
All contacts at the same account get the same variant, no account is split across groups in an experiment.
A/B tests built in, not bolted on
Set variants in the brief, Sortment splits, picks the winner, and promotes it automatically.
Audience, content, timing, and goal, one ask
Audience, content, timing, QA, and goal assembled in one setup from a brief.
One-time, recurring, or event-triggered sends
Send once, on a recurring schedule, or triggered by an event or audience entry.
One-time
Recurring
Triggered
From manual campaign building to lifecycle velocity
Sortment helped Shopflo's team test, launch, and iterate on retention and upsell campaigns, without production delays or additional hires.
22% Reduction in customer churn
18% Growth in NRR
1 day to first campaign
Why lifecycle teams use Campaigns
The campaigns that move metrics are timely, well-targeted, and actually sent, not sitting in a backlog waiting on setup time.
Launch faster around moments
Build campaigns around product launches, promotional windows, and behavior-triggered moments without the usual setup overhead.
The window matters more than the polish.
Feature launches
Promotional sends
Behavior-triggered nudges
Test offers and messages
Run structured experiments on subject lines, offers, and content variants without building separate campaign setups for each test.
Test more. Guess less.
Subject line A/B tests
Discount vs. no-discount variants
Holdout groups
Keep sends controlled
Build suppression rules, frequency caps, and approval steps directly into campaign setup so nothing goes out without review.
Better targeting includes knowing when not to send.
Recent-send suppression
Frequency and fatigue rules
Approval before send
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
With your existing stack
Full CEP replacement
Keep your CEP, add Sortment where it helps.
Your warehouse. Your ESP. Sortment sits in between.
Sortment connects to your warehouse and works with your existing ESP, so you can build real-time audiences, AI-created traits, and segments without data team support.
Replace scattered tools with one AI-native CEP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
Find the growth signals your team is missing.
Book a 30-minute call. See how Sortment turns opportunities into revenue.
FAQs
How does Sortment set up a campaign from a single brief?
Can I run A/B tests inside a campaign?
What channels can I send campaigns through?
Does Sortment handle audience targeting and suppression for campaigns?
How do I track whether a campaign is working?
See what Sortment can do for your goals.
Book a 30-minute call. We'll walk you through Sortment with your goals, your data and your stack in mind.
No migration · Works alongside your existing stack