250 confessionsfrom the people who send the emails
We went back through 250 conversations with growth, lifecycle, CRM and data teams and counted what kept coming up. The result is a 15-page field report on the state of lifecycle marketing — no names, no dates, all true.
- The seven deadly sins of lifecycle, ranked
- Anatomy of a stack: where data lives, how messages go out
- Which companies feel which problem most
- Each platform's signature complaint
- What teams want from AI — and what worries them
- Seven virtues: what the teams that escaped did
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Four of the seven deadly sins
Share of the 250 conversations where each problem came up. Most teams named five at once.
build campaigns by hand: copying journeys, exporting lists, uploading CSVs.
can't get a new audience or attribute without a ticket to the data team.
have no behavioral or predictive segmentation — static rules only.
say headcount, not ideas, caps what their lifecycle program can do.
Fifteen pages. Here are three.
conversations, mostly with US teams: discovery calls, demos, technical evaluations, customer check-ins and pilots.
problem types each conversation was tagged against, from manual campaign work to data residency.
company names, people or dates. Quotes are credited only by role, industry and company size.