Creates dynamic templates in minutes.
Content AI turns your brief and brand rules into ready-to-review templates with copy, image slots, subject lines, and personalization logic.
Trusted by lifecycle teams at
What Content AI is built for
Content AI helps lifecycle teams move from campaign brief to copy, templates, variants, and QA in one workflow.
New campaign templates in minutes
With one prompt, Content AI generates the outline, writes copy, images, and code, and runs QA, in a single session.
One brief, all your audience variants
Different imagery per audience, different languages and member-tier variants, all generated from the same brief.
Iterate without starting over
Tell Content AI what to change. It edits the specific section, not the whole template.
“Sortment is basically a system that is watching over your users so you don't have to. It identifies patterns, comes up with next steps, and even writes the content to reach those users.”
— Jatin, Co-founder, Topdog
What Content AI does
Content AI learns your templates and rules, then turns each campaign brief into copy, images, Handlebars code, QA-checked, and ready-to-send templates.
Learns your brand, from existing templates
Feed it 15–20 past email templates. It extracts tone, typography, CTA format, and image direction, then builds a brand knowledge base that applies to every output after.
Copy, images, and Handlebars code, written together
Writes the email body, generates images to spec (with audience-specific creative variants), and codes the Handlebars logic for personalization. Subject lines and preview text included. One generation step.
One single brief for every channel.
Give Content AI a brief once. It adapts the output for all channels, each formatted to that channel's requirements.
QA completed before you see the draft
A separate QA agent checks every output for broken links, missing UTMs, brand issues, and location-specific errors.
Pushes templates directly to your ESP
Works with all leading ESPs. You can import existing templates from HTML or Figma so nothing needs to be rebuilt from scratch.
From manual campaign building to lifecycle velocity
Content AI helped Shopflo's team test, launch, and iterate on retention and upsell campaigns, without production delays or additional hires.
22% Reduction in customer churn
18% Growth in NRR
1 day to first campaign
How Content AI works
Set up Content AI once with your brand voice, templates, examples, and campaign rules. After that, every new campaign starts with a simple brief.
1 Brand onboarding
Import 15–20 of your existing templates. Content AI extracts your tone, CTA style, and brand rules, then applies them to every output after. Done once.
2 Brief and generate
Describe the campaign in plain language. Content AI generates an outline you can edit, then produces copy, images, Handlebars code, and subject line variants.
3 QA, approve, and push
A QA agent checks links, UTMs, brand compliance, and grammar before anything reaches you. When everything passes, push directly to your ESP.
Why lifecycle teams use Content AI
The strongest use cases start with one specific lifecycle lever, a drop to catch, a conversion window to hit, or a data queue to remove.
Campaign Velocity
Ship more campaigns without adding headcount or waiting on every template change.
Clear the backlog faster.
More templates shipped per month
Less time per campaign
Automation backlog cleared
Personalization at scale
Create audience variants from one brief across images, language, Handlebars, and channels.
Scale without duplicating work.
Gender and language variants
Handlebars personalization
Multi-channel adaptation
QA confidence
Check links, UTMs, brand rules, and location-specific constraints before review.
Catch errors before launch.
Link validation
UTM coverage
Location-specific rules
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
With your existing stack
Full CEP replacement
Keep your CEP, add Sortment where it helps.
Your warehouse. Your ESP. Sortment sits in between.
Content AI learns your brand, turns briefs into copy, images, Handlebars code, and QA-checked templates your team can send through your existing ESP.
Replace scattered tools with one AI-native CEP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
FAQs
What does Content AI generate?
Can I control the brand voice and tone?
Does Content AI handle QA and review?
Can I edit what Content AI generates?
Does Content AI work across all channels?
Turn campaign briefs into ready-to-review templates.
Book a 30-minute call. See how Content AI learns your brand, creates variants, checks QA, and hands over templates your team can use.
No migration · Works alongside your existing stack