Channels

Personalized emails for every recipient, built in minutes

Build, test, and send lifecycle email from a brief, with AI-generated templates, A/B variants, and pre-send checks built in.

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Content Creation

Build emails that feel personal at any volume

From campaign brief to fully built template, without a separate design tool or a blank page.

AI-generated templates

Describe the campaign and Sortment generates a full HTML template with layout blocks, copy, and image slots ready to edit.

Handlebars personalization

Use {{first_name}}, {{offer_code}}, {{gender_image}} or any profile field. Fallback values are set so nothing sends blank.

Desktop and mobile preview

See exactly how the email renders on both before anything is queued.

Testing

Test what works, promote what wins

A/B testing built into the campaign setup, not added as an afterthought.

A/B test subject lines, content, or send time

Set up variants in the brief; Sortment splits the audience and tracks performance automatically.

Automatic winner promotion

When a variant wins, Sortment promotes it to the remaining audience without manual intervention.

Click and open tracking

All links are tracked; UTM parameters are set automatically.

Compliance and delivery

Send with confidence every time

Every send checks suppression, frequency, compliance, and QA before anything leaves.

Unsubscribe enforcement

Suppression lists are checked before every send; no manual exclusions required.

Frequency caps

Prevent the same user from receiving too many emails in a rolling time window.

CAN-SPAM / GDPR compliant

Unsubscribe links and sender address included automatically; preference management built in.

“Before Sortment, one campaign took most of a week. With Content AI, we brief it, get copy, variants, and QA in hours, then push. We went from eight campaigns a month to over thirty.”

— Divyeshwari Singh, PMM, Shopflo

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Capabilities

Everything email can do

The full capability set — from template creation to compliance.

Content Creation

AI from brief	✓
HTML layout blocks	✓
Personalization + fallbacks	✓
Dynamic content blocks	✓
Template library	✓
Template versioning	✓

Testing

A/B — subject, content, send time	✓
Automatic winner promotion	✓

QA & Pre-Send

Link validation	✓
Desktop + mobile preview	✓
Dark mode preview	✓
Click + open tracking	✓
UTM auto-tagging	✓

Compliance

Unsubscribe enforcement	✓
Frequency caps	✓
Suppression checks	✓
CAN-SPAM / GDPR	✓

Find the growth signals your team is missing.

Book a 30-minute call. See how Sortment turns opportunities into revenue.

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FAQs

Can I use my own existing email templates?

Yes. You can import existing HTML templates or build new ones in Sortment. Both can be saved to the template library and reused across campaigns.

How are unsubscribes handled?

Unsubscribes are stored in Sortment and applied automatically before every send. Users who unsubscribe are not reachable by email until they re-subscribe.

Can I A/B test more than just subject lines?

Yes. You can test subject lines, preview text, body content, CTA copy, or send time. Sortment tracks performance per variant and promotes the winner automatically.

Does Sortment handle email deliverability?

Sortment applies standard deliverability best practices — list hygiene, suppression enforcement, and content QA. Domain authentication (SPF, DKIM, DMARC) is configured during onboarding.

Can I build templates without using AI?

Yes. The template editor works with or without AI generation — build from scratch using layout blocks, or import an existing HTML template and edit it directly.

See what Sortment can do for your goals.

Book a 30-minute call. We'll walk you through Sortment with your goals, your data and your stack in mind.

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No migration · Works alongside your existing stack