Audiences

Build audiences by asking for them

Sortment turns your customer, product, campaign, and warehouse data into live audiences with logic, counts, traits, and activation paths ready to review.

Explore the 30-day POC

No credit card · No migration · One revenue metric moved in 30 days

Jazeel to add the audiences view here, vertically stacked

When lifecycle teams use it

What Strategy AI is built for

Use it when the opportunity is already in your data, but no one has time to find, size, and act on it.

Catch funnel drops before they compound

Strategy AI flags when a cohort starts behaving differently — before the weekly review catches it.

Surface high-intent users before the window closes

Find users who completed a key step but haven't taken the next one.

Build audiences without a data ticket

Describe what you want in plain language. Strategy AI writes the logic and builds the audience.

Trial-to-paid conversion dropped 11 pts this week. Free users who hit 3 sessions are converting at 19% vs. 30% last month.

Metric

Last week

This week

3-session users

440

481

Trial-to-paid

30%

19% ↓

Formulating…

Catch funnel drops before they compound

Strategy AI flags when a cohort starts behaving differently — before the weekly review catches it.

Surface high-intent users before the window closes

Find users who completed a key step but haven't taken the next one.

Build audiences without a data ticket

Describe what you want in plain language. Strategy AI writes the logic and builds the audience.

Trial-to-paid conversion dropped 11 pts this week. Free users who hit 3 sessions are converting at 19% vs. 30% last month.

Metric

Last week

This week

3-session users

440

481

Trial-to-paid

30%

19% ↓

Formulating…

How it works

From plain-language ask to live audience

Describe who you want to reach. Sortment builds the logic, checks the data, and keeps the audience ready for campaigns, journeys, or your existing stack.

Describe the audience

Ask for the users you want to reach in plain language. Include behavior, lifecycle stage, timing, intent, or exclusions.

Review the logic

Sortment creates editable audience rules, shows estimated reach, explains the data used, and flags suppressions or overlaps before activation.

Activate anywhere

Use the audience in Sortment campaigns and journeys, or sync it to your existing ESP, report, experiment, or webhook destination.

Create an audience of paid subscribers who might churn early.

Thought for 9s

To find paid users showing early drop-off risk, I’ll look at the below:

Payment timing,
Subscription start date,
Recent sessions, and
Content engagement

Building audience logic...

“I feel like I'm able to, in 20% of my time, execute on what normally a team of three to five full-time lifecycle marketers would do — without needing engineering, data, or shared resources.”

Drew Price, VP, Growth Marketing, BryteBridge Group

Read full case study

“I feel like I'm able to, in 20% of my time, execute on what normally a team of three to five full-time lifecycle marketers would do — without needing engineering, data, or shared resources.”

Drew Price, VP, Growth Marketing, BryteBridge Group

Read full case study

Warehouse-native audiences

Built from all your customer data

Sortment can use product behavior, purchase history, subscription status, campaign events, computed traits, custom business logic and all your data, directly from your warehouse.

Supports

Product events

Orders

Subscriptions

Payments

Campaign engagement

Custom traits

Campaigns

Journeys

Reports

Existing ESP

Webhooks

What one marketer built in a year

BryteBridge scaled a new brand from 2 states to 20 with one lifecycle marketer, no data engineering team, and Sortment.

10x

Revenue, year-over-year

2,000+

Campaigns shipped in 12 months

1

Marketer. No engineers.

The business case

Why lifecycle teams use Audiences

The strongest audiences start with one specific lifecycle lever: an activation gap, a conversion window, or a suppression rule your team keeps rebuilding.

Find the users ready to act

Build audiences around intent signals, product behavior, and lifecycle stage before the window closes.

The right users, not just the biggest list.

Signup, no first value

High intent, no conversion

Repeat purchase window

Catch drop-off before it compounds

Create audiences for users showing lower usage, weaker engagement, or early churn signals.

Act while the user is still reachable.

Early churn risk

Renewal risk

Dormant high-value users

`Control who should not receive`

Build suppression and exclusion audiences so campaigns do not overlap, annoy users, or break rules.

Better targeting includes knowing who to leave out.

Recent-send suppression

Preference-based exclusions

Journey and campaign overlap

Start where you are. Go as far as you want.

How teams use Sortment

Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.

Work with your existing stack

Full CEP replacement

Keep your CEP, add Sortment where it helps.

Your warehouse. Your ESP. Sortment sits in between.

Sortment connects to your warehouse and works with your existing ESP, so you can build real-time audiences, AI-created traits, and segments without data team support.

Map my 30-day POC

Replace scattered tools with one AI-native CEP.

One platform. Every channel. No handoffs.

Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.

No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.

Map my 30-day POC