Build audiences by asking for them
Sortment turns your customer, product, campaign, and warehouse data into live audiences with logic, counts, traits, and activation paths ready to review.
Trusted by lifecycle teams at
From plain-language ask to live audience
Describe who you want to reach. Sortment's agents build the logic, checks the data, and keeps the audience ready for campaigns, journeys, or your existing stack.
Describe the audience
Ask for the users you want to reach in plain language. Include behavior, lifecycle stage, timing, intent, or exclusions.
Review the logic
Sortment creates editable audience rules, shows estimated reach, explains the data used, and flags suppressions or overlaps before activation.
Activate anywhere
Use the audience in Sortment campaigns and journeys, or sync it to your existing ESP, report, experiment, or webhook destination.
“I feel like I'm able to, in 20% of my time, execute on what normally a team of three to five full-time lifecycle marketers would do — without needing engineering, data, or shared resources.”
— Drew Price, VP, Growth Marketing, BryteBridge Group
Built from all your customer data
Sortment can use product behavior, purchase history, subscription status, campaign events, computed traits, custom business logic and all your data, directly from your warehouse.
Supports
What one marketer built in a year
BryteBridge scaled a new brand from 2 states to 20 with one lifecycle marketer, no data engineering team, and Sortment.
10x Revenue, year-over-year
2,000+ Campaigns shipped in 12 months
1 Marketer. No engineers.
Why lifecycle teams use Audiences
The strongest audiences start with one specific lifecycle lever: an activation gap, a conversion window, or a suppression rule your team keeps rebuilding.
Find the users ready to act
Build audiences around intent signals, product behavior, and lifecycle stage before the window closes.
The right users, not just the biggest list.
Signup, no first value
High intent, no conversion
Repeat purchase window
Catch drop-off before it compounds
Create audiences for users showing lower usage, weaker engagement, or early churn signals.
Act while the user is still reachable.
Early churn risk
Renewal risk
Dormant high-value users
Control who should not receive
Build suppression and exclusion audiences so campaigns do not overlap, annoy users, or break rules.
Better targeting includes knowing who to leave out.
Recent-send suppression
Preference-based exclusions
Journey and campaign overlap
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
With your existing stack
Full CEP replacement
Keep your CEP, add Sortment where it helps.
Your warehouse. Your ESP. Sortment sits in between.
Sortment connects to your warehouse and works with your existing ESP, so you can build real-time audiences, AI-created traits, and segments without data team support.
Replace scattered tools with one AI-native CEP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
Find the growth signals your team is missing.
Book a 30-minute call. See how Sortment turns opportunities into revenue.
FAQs
How does Sortment build audiences differently from traditional segment builders?
What data sources can Sortment use to build audiences?
Do audiences update automatically, or do I need to rebuild them?
Can I use natural language to create complex audience logic?
How do I activate audiences once they're built?
See what Sortment can do for your goals.
Book a 30-minute call. We'll walk you through Sortment with your goals, your data and your stack in mind.
No migration · Works alongside your existing stack