Templates that go from prompt to campaign-ready asset
Describe the campaign, and Sortment turns it into a reusable template with copy, structure, personalization, and QA handled.
Trusted by lifecycle teams at
From campaign brief to reusable template
Describe the campaign goal. Sortment's agents build the structure, copy, personalization, and QA checks before the template is saved anywhere.
Describe the brief
Describe the campaign type, audience, tone, and any required blocks — offer details, personalization needs, or channel requirements.
Review the template
Sortment creates a structured template with layout blocks, copy, image slots, personalization variables, and a QA checklist. Every element is editable before saving.
Use it across campaigns and journeys
Save to your template library. Use it in one-time campaigns, automated journeys, or A/B tests — and update once when content changes.
“Before Sortment, one campaign took most of a week. With Content AI, we brief it, get copy, variants, and QA in hours, then push. We went from eight campaigns a month to over thirty.”
— Divyeshwari Singh, PMM, Shopflo
Every template is a complete campaign asset, not just copy.
From brief to library-ready template — with layout blocks, personalization, variants, and QA built in from the first ask.
From manual campaign building to lifecycle velocity
Sortment helped Shopflo's team test, launch, and iterate on retention and upsell campaigns, without production delays or additional hires.
22% Reduction in customer churn
18% Growth in NRR
1 day to first campaign
Why lifecycle teams use Templates & Content
Templates are brand assets that work consistently, with personalization and QA built in.
Stop starting from blank pages
Create structured templates for your most common campaign types so the team starts from something real, not an empty editor.
A good template is faster than a good writer.
Campaign brief → full template
Lifecycle nudges
Feature and launch emails
Build reusable lifecycle assets
Create a library of templates for your core lifecycle motions — onboarding, winback, upgrade — and reuse them across campaigns and journeys.
Reuse scales. Rebuilding does not.
Onboarding sequences
Winback templates
Upgrade and upsell emails
Reduce mistakes before review
Sortment checks links, UTMs, personalization fallbacks, and mobile rendering before a template is saved or used anywhere.
Catch errors before the campaign, not after.
Broken link detection
Missing UTM flags
Personalization variable checks
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
With your existing stack
Full CEP replacement
Keep your CEP, add Sortment where it helps.
Your warehouse. Your ESP. Sortment sits in between.
Sortment connects to your warehouse and works with your existing ESP, so you can build real-time audiences, AI-created traits, and segments without data team support.
Replace scattered tools with one AI-native CEP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
Find the growth signals your team is missing.
Book a 30-minute call. See how Sortment turns opportunities into revenue.
FAQs
How does Sortment create templates from a prompt?
Can I customize templates after Sortment generates them?
Do templates include personalization and dynamic content?
How does QA work for templates?
Can I reuse templates across multiple campaigns and channels?
See what Sortment can do for your goals.
Book a 30-minute call. We'll walk you through Sortment with your goals, your data and your stack in mind.
No migration · Works alongside your existing stack