Templates

Templates that go from prompt to campaign-ready asset

Describe the campaign, and Sortment turns it into a reusable template with copy, structure, personalization, and QA handled.

Explore the 30-day POC

No credit card · No migration · One revenue metric moved in 30 days

Last chance to get your best price

Draft

Design

Details

Preview

Assistant

CONTENT

ROWS

SETTINGS

PROPERTIES

BACKGROUNDS

Background color

#FFFFFF

BORDERS

Border

More options

All sides

Solid

#FFFFFF

Rounded borders

More options

All corners

LAYOUT

Vertical align

Padding

More options

All sides

Hide on

OFF

DYNAMIC CONTENT

Acme Corp.

Last chance to lock in your best price

Hi {{first_name}},

Your exclusive pricing expires in {{expiration_days}} days.

Choose a plan below and secure your savings before it's gone.

Starter

$19/mo

Core features

Email support

Get Starter

Pro

Created template

Your draft is ready.

I've added:

An urgency-led hero with dynamic expiration
A 3-column plan comparison block
Pro highlighted as “Most Popular”
Personalized expiration tokens
Conditional discount logic for users inactive 7+ days

Would you like to adjust the offer or refine the tone?

Make the Pro plan feel more premium. Emphasize savings without making it look like a discount brand.

Updated template

Updated:

Reframed the discount as 'Exclusive renewal pricing'
Added a subtle savings line instead of bold discount language.
Reduced visual weight on other CTAs to guide focus.

You can fine-tune the styling in the left panel.

Template builder

From campaign brief to reusable template

Describe the campaign goal. Sortment builds the structure, copy, personalization, and QA checks before the template is saved anywhere.

Describe the brief

Describe the campaign type, audience, tone, and any required blocks — offer details, personalization needs, or channel requirements.

Review the template

Sortment creates a structured template with layout blocks, copy, image slots, personalization variables, and a QA checklist. Every element is editable before saving.

Use it across campaigns and journeys

Save to your template library. Use it in one-time campaigns, automated journeys, or A/B tests — and update once when content changes.

Create a winback email for lapsed paid users. 15% discount, warm tone. UTMs required.

Thought for 11s

Subject A: "We've missed you — here's 15% off"
Subject B: "Your account is waiting for you"
Preview: "Hi {{first_name}}, it's been a while"

Hey {{first_name}},

It's been a while. We noticed.

Come back and get 15% off your next month.

Claim you 15% off

Generated email with 2 subject variants, offer block, and UTM-tracked CTA. Running QA.

Running QA…

Template builder

From campaign brief to reusable template

Describe the campaign goal. Sortment builds the structure, copy, personalization, and QA checks before the template is saved anywhere.

Describe the brief

Describe the campaign type, audience, tone, and any required blocks — offer details, personalization needs, or channel requirements.

Review the template

Sortment creates a structured template with layout blocks, copy, image slots, personalization variables, and a QA checklist. Every element is editable before saving.

Use it across campaigns and journeys

Save to your template library. Use it in one-time campaigns, automated journeys, or A/B tests — and update once when content changes.

Create a winback email for lapsed paid users. 15% discount, warm tone. UTMs required.

Thought for 11s

Subject A: "We've missed you — here's 15% off"
Subject B: "Your account is waiting for you"
Preview: "Hi {{first_name}}, it's been a while"

Hey {{first_name}},

It's been a while. We noticed.

Come back and get 15% off your next month.

Claim you 15% off

Generated email with 2 subject variants, offer block, and UTM-tracked CTA. Running QA.

Running QA…

Describe the brief

Describe the campaign type, audience, tone, and any required blocks — offer details, personalization needs, or channel requirements.

Review the template

Sortment creates a structured template with layout blocks, copy, image slots, personalization variables, and a QA checklist. Every element is editable before saving.

Use it across campaigns and journeys

Save to your template library. Use it in one-time campaigns, automated journeys, or A/B tests — and update once when content changes.

Create a winback email for lapsed paid users. 15% discount, warm tone. UTMs required.

Thought for 11s

Subject A: "We've missed you — here's 15% off"
Subject B: "Your account is waiting for you"
Preview: "Hi {{first_name}}, it's been a while"

Hey {{first_name}},

It's been a while. We noticed.

Come back and get 15% off your next month.

Claim you 15% off

Generated email with 2 subject variants, offer block, and UTM-tracked CTA. Running QA.

Running QA…

Template builder

From campaign brief to reusable template

Describe the campaign goal. Sortment builds the structure, copy, personalization, and QA checks before the template is saved anywhere.

Describe the brief

Describe the campaign type, audience, tone, and any required blocks — offer details, personalization needs, or channel requirements.

Review the template

Sortment creates a structured template with layout blocks, copy, image slots, personalization variables, and a QA checklist. Every element is editable before saving.

Use it across campaigns and journeys

Save to your template library. Use it in one-time campaigns, automated journeys, or A/B tests — and update once when content changes.

Create a winback email for lapsed paid users. 15% discount, warm tone. UTMs required.

Thought for 11s

Subject A: "We've missed you — here's 15% off"
Subject B: "Your account is waiting for you"
Preview: "Hi {{first_name}}, it's been a while"

Hey {{first_name}},

It's been a while. We noticed.

Come back and get 15% off your next month.

Claim you 15% off

Generated email with 2 subject variants, offer block, and UTM-tracked CTA. Running QA.

Running QA…

Describe the brief

Describe the campaign type, audience, tone, and any required blocks — offer details, personalization needs, or channel requirements.

Review the template

Sortment creates a structured template with layout blocks, copy, image slots, personalization variables, and a QA checklist. Every element is editable before saving.

Use it across campaigns and journeys

Save to your template library. Use it in one-time campaigns, automated journeys, or A/B tests — and update once when content changes.

Create a winback email for lapsed paid users. 15% discount, warm tone. UTMs required.

Thought for 11s

Subject A: "We've missed you — here's 15% off"
Subject B: "Your account is waiting for you"
Preview: "Hi {{first_name}}, it's been a while"

Hey {{first_name}},

It's been a while. We noticed.

Come back and get 15% off your next month.

Claim you 15% off

Generated email with 2 subject variants, offer block, and UTM-tracked CTA. Running QA.

Running QA…

“Before Sortment, one campaign took most of a week. With Content AI, we brief it, get copy, variants, and QA in hours, then push. We went from eight campaigns a month to over thirty.”

Divyeshwari Singh, PMM, Shopflo

Read full case study

Template system

Every template is a complete campaign asset, not just copy.

From brief to library-ready template — with layout blocks, personalization, variants, and QA built in from the first ask.

Campaign brief

Brand guidelines

Content type

Audience segment

Voice & tone

Email template

Layout blocks

Personalized variables

QA checks

Save to library

From manual campaign building to lifecycle velocity

Sortment helped Shopflo's team test, launch, and iterate on retention and upsell campaigns, without production delays or additional hires.

22%

Reduction in customer churn

18%

Growth in NRR

1 day

to first campaign

The business case

Why lifecycle teams use Templates & Content

Templates are brand assets that work consistently, with personalization and QA built in.

Stop starting from blank pages

Create structured templates for your most common campaign types so the team starts from something real, not an empty editor.

A good template is faster than a good writer.

Campaign brief → full template

Lifecycle nudges

Feature and launch emails

Build reusable lifecycle assets

Create a library of templates for your core lifecycle motions — onboarding, winback, upgrade — and reuse them across campaigns and journeys.

Reuse scales. Rebuilding does not.

Onboarding sequences

Winback templates

Upgrade and upsell emails

Reduce mistakes before review

Sortment checks links, UTMs, personalization fallbacks, and mobile rendering before a template is saved or used anywhere.

Catch errors before the campaign, not after.

Broken link detection

Missing UTM flags

Personalization variable checks

Start where you are. Go as far as you want.

How teams use Sortment

Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.

Work with your existing stack

Full CEP replacement

Keep your CEP, add Sortment where it helps.

Your warehouse. Your ESP. Sortment sits in between.

Sortment connects to your warehouse and works with your existing ESP, so you can build real-time audiences, AI-created traits, and segments without data team support.

Map my 30-day POC

Replace scattered tools with one AI-native CEP.

One platform. Every channel. No handoffs.

Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.

No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.

Map my 30-day POC