Channels

Push notifications that reach the users who opted in, and no one else

Build, target, and send mobile push with opt-in status checked at every send, no manual list scrubbing required.

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Content

Build for every mobile surface

Title, body, image, and deep link, with character limits enforced before anything is queued.

Title + body + optional image

Character limits for iOS and Android flagged in real time during content creation.

Deep links

Route users directly to a specific screen or action inside the app on tap.

Rich notifications

Include images and action buttons in supported formats.

Targeting

Target precisely, deliver at the right moment

Opt-in status is checked per user, per send. Users without an opt-in are excluded automatically.

Opt-in enforcement

No push is sent to any user without a valid opt-in. Exclusion is automatic, so there's no list to manage by hand.

Behavioral triggers

Send when a user completes an action, hits a milestone, or has been inactive for a set period.

Timezone-aware delivery

Schedule sends based on each user's local time.

Journeys

Use push where it works best

Push performs best as a follow-up, not the first touch.

Journey integration

Use push as a step after email, sent only to users who didn't open.

Goal tracking

Tie push sends to a conversion event and track completion back to the notification.

Suppression and frequency

The same rules that apply to email apply to push.

“Keeping hundreds of thousands of creators engaged as they grow and change was critical for us. We were able to do that with Sortment even without a retention team.”

— Sourabh Pateriya, Founder, Soundverse AI

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Capabilities

Everything push can do

The full capability set: content, targeting and journey integration.

Content

Title + body + image	✓
Deep linking	✓
Rich notifications	✓
iOS + Android	✓
A/B — title, body, image	✓

Targeting & Delivery

Opt-in enforcement	✓
Behavioral triggers	✓
Scheduled sends	✓
Timezone-aware delivery	✓
Quiet hours	✓

Journey

Journey integration	✓
Fallback after email	✓
Goal tracking	✓

Reporting

Click + open tracking	✓
Suppression + frequency caps	✓

FAQs

What happens if a user hasn't opted in to push?

They are automatically excluded from the send. Sortment checks opt-in status before queuing any push notification — no user receives push without a valid opt-in on record.

What is the character limit?

Approximately 60 characters for the title and 120 for the body. Sortment flags copy that exceeds safe limits during content creation, before send.

Can push deep link to a specific screen in the app?

Yes. Set a deep link URL per notification to route users to a specific in-app destination on tap.

Can push be a fallback step in a journey?

Yes. For example: email on Day 0, then push on Day 2 if there's no open, managed as a single journey. You don't need a separate workflow in a push tool.

Do I need a separate push provider?

Push notifications are delivered through Sortment's integration with your existing mobile push infrastructure.

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No migration · Works alongside your existing stack