Run compliant WhatsApp messaging at lifecycle scale

Build approved templates, personalize rich media, and send high-volume transactional or lifecycle campaigns through Sortment.

Map my 30-day POC

No credit card · No migration · One revenue metric moved in 30 days

WhatsApp template

Name

winback_offer_v1

Category

Marketing

Status

Approved

‹

Sortment

⋮

Hi {{1}}, we've missed you.

Use {{2}} for 20% off this week.

🛍 Shop now →

11:30 AM ✓✓

Triggers

Build messages that meet Meta's standards

Any lifecycle event can fire a webhook, to any endpoint that accepts an HTTP POST.

Pre-approved HSM templates

Build Marketing, Utility, and Authentication templates for messages sent outside the 24-hour window.

Variable personalization

Fill template fields with profile data at send time; fallback values prevent blank variables.

Rich media

Include images, documents, or video in template messages where the category supports it.

WhatsApp template

Name

winback_offer_v1

Category

Marketing

Status

Approved

Variable

Mapped to

Variable {{1}}

first_name

Variable {{2}}

offer_code

‹

Sortment

⋮

Hi {{1}}, we've missed you.

Use {{2}} for 20% off this week.

🛍 Shop now →

11:30 AM ✓✓

Compliance

Reach compliantly, at global scale

Opt-in enforcement and Meta policy compliance are built in — not bolted on.

Send: winback_offer_v1

Send readiness summary for the WhatsApp template

Check

Value

Status

Total audience

3,820

—

WA opt-in

2,940

Sendable

No opt-in

880

Excluded

Template status

Approved

Ready

Category

Marketing

—

Opt-in required

Users without a WhatsApp opt-in are excluded before every send.

Template category compliance

Marketing, Utility, and Authentication templates follow Meta's content and pricing rules per category.

Global reach

Available in every market where the WhatsApp Business API is supported.

“Before Sortment, one campaign took most of a week. With Content AI, we brief it, get copy, variants, and QA in hours, then push. We went from eight campaigns a month to over thirty.”

Divyeshwari Singh, PMM, Shopflo

Read full case study

Capabilities

Everything webhooks can do

The full capability set, triggers, payloads, and reliable delivery.

Templates

Pre-approved HSM templates

Marketing · Utility · Authentication

Variable personalization + fallbacks

Rich media — image, doc, video

CTA buttons — URL, phone, quick-reply

Conversation

24-hour service window

Free-form replies

Inbound reply routing

Compliance and Reach

Opt-in enforcement

Meta policy compliance

Global via WA Business API

Find the growth signals your team is missing.

Book a 30-minute call. See how Sortment turns opportunities into revenue.

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QUESTIONS?

FAQs

Do templates need to be approved before I can send?

Can I send free-form messages without a template?

What is the 24-hour window?

Which markets is WhatsApp best for?

How do I submit templates for approval?

Secure & Compliant

Enterprise-grade security for world-class campaigns

Triggers