
“Sortment feels less like a tool and more like a colleague on the team. I can hand it goals, analyses, and tasks and see it contribute.”
Sortment is an AI-native customer engagement platform. Its agents understand your business and own the lifecycle programs that drive growth, from activation to retention and revenue.
No migration · Works alongside Braze, Iterable or any ESP
Trusted by 50+ AI-forward businesses and counting












Speak to customers like you're talking to just them. Here's what teams run on Sortment.
Use data to communicate the most effective value proposition to convert each potential customer.
I've identified a spike in users who don't book their first ride after installing the app.
Campaign delivery is unchanged, but fewer users are opening messages.
| Metric | Last week | This week |
|---|---|---|
| Campaign delivery rate | 98% | 98% |
| Campaign open rate | 24% | 16% ↓ |
| First ride booked | 41% | 29% ↓ |
Here are some recommended strategies:
“Sortment feels less like a tool and more like a colleague on the team. I can hand it goals, analyses, and tasks and see it contribute.”
Ellen RockdaleHead of Lifecycle · MercuryHow Mercury's lifecycle team ships complex personalization without an engineering queue
Educate users about the most contextual offerings at the right time.
We've launched a Daily commute product, which allows scheduling rides for a week. Create an activation strategy for this feature.
Thought for 12sHere's a campaign we could launch for next week:
“Sortment made it effortless to send timely compliance reminders, directly boosting our revenue.”
Drew PriceVP, Growth Marketing · BryteBridge GroupHow Sortment helped BryteBridge Group reduce launch timelines by 90%
Stay ahead of churn by communicating proactively to make things right and to stay top of mind.
The users acquired in March have 27% lower D30 retention than average. The number of support tickets raised also increased this month.
Offer 10% off to users who raise a support ticket in their first month.
“Keeping hundreds of thousands of creators engaged as they grow and change was critical for us. We were able to do that with Sortment even without a retention team.”
Sourabh PateriyaFounder · Soundverse AIHow Sortment helped Soundverse AI engage with 500k+ creators using personalized journeys
“I feel like I'm able to, in 20% of my time, execute on what normally a team of three to five full-time lifecycle marketers would do.”
Get up and running quickly, and start seeing real business impact in just a few weeks.
Connect your data warehouses, databases, SaaS tools and events — wherever your customer data is. Then connect the channels you want to communicate on.
Tell Sortment what you're trying to move — revenue, activation, or retention — and the limits to work within. Sortment figures out the rest.
Sortment learns your business, user journey, brand tone and voice, and goals to recommend and build strategies tailored to you.
Sortment's agents find the opportunity, write the messages, check every send before it goes out, and measure the lift.
Agents monitor behavior and performance, surface issues and opportunities, and turn them into recommendations.
You review, give feedback and approve. Agents execute, learn, and refine their approach.
Audiences, journeys, campaigns and templates in one place, with AI agents doing the work across every channel. You set the goal and approve; they build, send and measure.
Turn lifecycle moments into personalized flows across activation, retention, monetization, and winback.
Learn moreReal-time audience building on your warehouse data, with AI-created traits and no data-team tickets.
Learn moreCross-channel broadcasts and triggered sends, with A/B tests and control groups built in.
Learn moreAn email template library and AI-generated content, without engineering.
Learn moreAdd Sortment to Braze, Iterable, HubSpot or any ESP without migrating — or use it to replace your CEP entirely. It connects straight to your warehouse, so segments reflect how customers actually behave.
Your warehouse. Your ESP. Sortment sits in between.
Your campaigns keep running while Sortment adds real-time audience building, AI-created data traits, and segment logic you can ship without a data team.
One platform. Every channel. No handoffs.
Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
1,000+ integrations, so Sortment's agents work with the CRM, analytics, support and ad tools your team already uses.
From one-person teams to fast-growing consumer brands: more campaigns, deeper personalization, less waiting on engineering.

“Sortment feels less like a tool and more like a colleague on the team. I can hand it goals, analyses, and tasks and see it contribute.”
Book a 30-minute call. We'll walk you through Sortment with your goals, your data and your stack in mind.
No migration · Works alongside your existing stack