Build lifecycle journeys from a simple brief
Sortment creates the journey structure, message steps, timing, branches, and measurement plan, based on your goal, audience, trigger, and channels
Trusted by lifecycle teams at
From lifecycle goal to live journey
Describe what you want users to do. Sortment builds the entry logic, branches, timing, channel steps, and goal, all editable before you launch.
Describe the lifecycle goal
Ask for the journey in plain language. Include the trigger, audience, channels, and any timing or suppression constraints.
Review the journey path
Sortment creates a full canvas with entry rules, branches, wait steps, channel messages, and a goal. Every node is editable before launch.
Launch, monitor, and improve
Publish when ready. Sortment tracks goal completion, shows where users drop off, and flags steps that need attention.
“I feel like I'm able to, in 20% of my time, execute on what normally a team of three to five full-time lifecycle marketers would do — without needing engineering, data, or shared resources.”
— Drew Price, VP, Growth Marketing, BryteBridge Group
Built for real lifecycle complexity
Beyond basic drip sequences — branching logic, multi-channel steps, goals, API triggers, and overlap controls, all powered by AI agents.
Track goals and see where the journey drops
Tracks goal completion step by step, flags where users drop off, and surfaces the probable cause.
No user enters two journeys at once with suppression
Sortment checks every user for active journey enrollment before entry, suppressing conflicts or queuing them automatically.
Branches based on what users do.
Routes users differently based on what they do — opened, clicked, converted, or exited.
All your channels in one workflow
One journey, multiple channels, preference checks and suppression applied at every step.
Triggers on events, schedules, or API calls.
Trigger on user actions, schedules, audience changes, journey exits, or API calls.
What one marketer built in a year
BryteBridge scaled a new brand from 2 states to 20 with one lifecycle marketer, no data engineering team, and Sortment.
10x Revenue, year-over-year
2,000+ Campaigns shipped in 12 months
1 Marketer. No engineers.
Why lifecycle teams use Journeys
The highest-leverage journeys close a single lifecycle gap — first value, drop-off recovery, or conversion before the window closes.
Guide users to first value
Build onboarding journeys that move new users through the steps that matter before they disengage.
The faster users reach value, the longer they stay.
Recover users before churn
Create journeys that catch usage drops, renewal risks, and inactivity signals before they become lost accounts.
Act before the user stops caring.
Convert intent into revenue
Launch journeys around trial expiry, upgrade intent, and cart behavior so every conversion window gets a follow-through.
Intent without a journey is a missed opportunity.
Trial-to-paid window
Abandoned checkout
Upgrade signal detected
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
With your existing stack
Full CEP replacement
Keep your CEP, add Sortment where it helps.
Your warehouse. Your ESP. Sortment sits in between.
Sortment connects to your warehouse and works with your existing ESP, so you can build real-time audiences, AI-created traits, and segments without data team support.
Replace scattered tools with one AI-native CEP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
Find the growth signals your team is missing.
Book a 30-minute call. See how Sortment turns opportunities into revenue.
FAQs
How does Sortment's journey builder differ from traditional drag-and-drop tools?
What kind of journey logic does Sortment support?
Can I edit a journey after Sortment generates it?
How does Sortment prevent users from being in too many journeys at once?
How do I measure whether a journey is working?
See what Sortment can do for your goals.
Book a 30-minute call. We'll walk you through Sortment with your goals, your data and your stack in mind.
No migration · Works alongside your existing stack