Essentials
Starts at
$100
per month · billed monthly
For early-stage apps and smaller teams gaining momentum
Upto 50,000 MAU
Features you'll love:
Strategy AI, Content AI, and Analyst AI
500k emails/month
(overage: $0.5 per 1,000)
Unlimited push notifications
SMS/WhatsApp/Other channels based on usage
Email & Slack community support
Premium
Starts at
$500
per month · billed monthly
For scaling companies growing their user base
50,000 – 100,000 MAU
Everything in Essentials, plus:
2M emails/month
(overage: $0.4 per 1,000)
Dedicated Customer Success Manager
Enterprise
Starts at
Let's talk
Starts at
For large organizations operating at scale
100,000+ MAU
Everything in Premium, plus:
Custom email volume & pricing
Quarterly Business Reviews
Priority support with dedicated CSM
“I feel like I'm able to, in 20% of my time, execute on what normally a team of three to five full time lifecycle marketers would do — without needing engineering, data, or shared resources.”
Drew Price, VP, Growth Marketing, BryteBridge Group
Campaigns & Journeys
Multi-step lifecycle journeys and automations
Event and action-based journey triggers
Asynchronous collaboration, versioning & approval workflows
AI/ML-powered journey optimization
Frequency capping / message throttling
Real-time in-product action triggers
Optimization
Personalized variant selection per recipient
Send Time Optimization (Best Time to Deliver)
Test message copy, timing delays & channel mix
Audiences & Segmentation
Import segment lists from external systems
Lifecycle & AI predictive attributes (churn propensity, LTV)
People attributes & custom attributes
Custom objects & custom collections
Ad audience sync (Google, Meta, TikTok)
Native analysis of segment behavior
Channels
In-App
Web
Personalization & Content
Email template library
Liquid / dynamic template variables
From player data to deposit growth
Analyst AI helped Toast identify where users were dropping, surface dormant cohorts, and turn those insights into lifecycle campaigns.
5x
Increase in first-deposit conversion
5%
Dormant users returned and re-deposited
1 day
To connect Redshift and get onboarded
Reporting & Analytics
Conversion tracking
Funnel analytics
Cohort analysis with retention modes
Event analytics & trends
Session analytics
Unified User Profile view
AI/ML predictive intelligence & insights
Automated segmentation by conversion likelihood
Data & Integrations
Zero- and first-party data ingestion, storage & activation
Real-time data availability for segmentation & personalization
Anonymous user identification & engagement
Arbitrary JSON / nested object support on user profiles
Live-updating individual user profiles
Dynamic alias / identity merging support
Security + Compliance
Single Sign-On (SSO) — SAML, OAuth2
Two-Factor Authentication (2FA)
SCIM for automated user provisioning/de-provisioning
Role-based access control (RBAC)
Data encryption at rest and in transit
PII masking in dashboard
Audit logging & data governance
Campaign approval workflows
Tenant data isolation
Support
Chat / Slack channel support
Onboarding support & migration assistance
Dedicated Customer Success Manager (CSM)
24/7 technical support
Customizable / white-glove support packages
General implementation timeline
Usage + Billing
Transparent usage alerting
Unlimited user seats
Still evaluating?
FAQ
Frequently Asked Questions
What counts as an MAU?
What happens if I exceed my MAU limit?
Is the 30-day pilot really free?
Do I need to migrate my data?