Set a goal. Sortment AI achieves it.
Quests takes a business outcome you care about, builds the execution plan, and runs it. Your team steps in only when a decision genuinely needs one.
Why teams use Quests
Use Quests when your team knows the goal but doesn't have the time to get there.
Turns a goal into a running plan
A Quest is a goal you give Sortment: it builds and runs the plan, and asks for your approval when your judgment is needed. Write the outcome in plain language and the Quest works backwards to the audience, journey, campaign and experiment it needs. No brief, no spec, no handoff.
Runs multiple goals at once
Quests run in parallel. While one campaign is running, another is building its audience. Your team gets more done without working longer hours.
Comes back only when it needs you
It handles routine work on its own. When a decision needs your judgment, like approving copy or greenlighting a rollout, it brings you one item, with context, and waits.
“I feel like I'm able to, in 20% of my time, execute on what normally a team of three to five full-time lifecycle marketers would do — without needing engineering, data, or shared resources.”
— Drew Price, VP, Growth Marketing, BryteBridge Group
What your team can actually do with Quests
Same team. More in motion.
Run more goals at once
One marketer can run three goals in parallel. Quests work on all of them at the same time: no bottleneck, no handoffs, no waiting for someone to free up.
From goal to live, fast
No briefing. No back-and-forth. No waiting for a designer or a data pull. You write the outcome, and the Quest writes the plan and starts, usually the same day.
Working while you're not
Quests runs overnight, through weekends, across timezones. Every action is logged. When you check in the morning, it's already further along.
Your real decisions, only
It handles routine work alone. When something needs your judgment (approving copy, greenlighting a rollout, calling an experiment), it brings you one item at a time.
Always know what's happening
Every action is logged and attributed. See what ran, what's live and what's coming. If you don't like where it's going, tell it and it adjusts.
What one marketer built in a year
BryteBridge scaled a new brand from 2 states to 20 with one lifecycle marketer, no data engineering team, and Sortment.
10x Revenue, year-over-year
2,000+ Campaigns shipped in 12 months
1 Marketer. No engineers.
How Quests works
Give it the outcome. It builds the plan, runs the execution, and checks in only when your judgment is actually needed.
1 Define
Tell Quests what you want to move — a rate, a deadline, a number to hold. That's the brief.
2 Plan & Execute
The Quest builds an execution plan and starts on the audiences, journeys, campaigns and experiments. It keeps going until the goal is hit or the window closes.
3 Approve & redirect
Your team gets pulled in only when their call is actually needed. Approve, edit, or change direction. Everything is logged.
Why lifecycle teams use Quests
The clearest use cases start with one number to move, one deadline to hit, one metric going the wrong way.
Goal-oriented, not task-oriented
Most AI tools complete tasks — finish the work, hand it back, wait for the next one. Quests holds the goal and keeps working toward it.
The goal doesn't come back to your team. It stays with Quests.
Working while your team isn't
Quests runs 24/7. It doesn't need a standup or a ticket or someone to be free before it moves. More goals run at once. Your team's output goes up without their hours going up with it.
Output goes up. Headcount stays the same.
Human judgment where it counts
Quests handles execution. Your team handles judgment. Humans don't leave the loop — they just stop doing the parts that don't need them.
Speed from the agent. Judgment from your team.
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
With your existing stack
Full CEP replacement
Keep your CEP, add Sortment where it helps.
Your warehouse. Your ESP. Sortment sits in between.
Strategy AI monitors your customer data, finds growth opportunities, and turns them into segment logic and campaign direction your team can send through your existing ESP.
Replace scattered tools with one AI-native CEP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
FAQs
What is a Quest?
What do I need to give a Quest to get started?
Does anything go out without my approval?
Can I run more than one Quest at a time?
How is a Quest different from other AI tools?
Can I see what a Quest is doing, or change its direction?
Find the growth signals your team is missing.
Book a 30-minute call. See how Sortment turns opportunities into revenue.
No migration · Works alongside your existing stack