What changes
What your team can actually do with Quests
Same team. More in motion.
Run more goals at once
One marketer can run three goals in parallel. Quests handles the execution on all of them simultaneously, no bottleneck, no handoffs, no wait for someone to free up.
Active Quests
2 running · 0 open
Onboarding conversion from 6% to 8% in 14 days
Current status
Day 4 of 14
Current: 6.5%
Last action: Journey step 2 sent
2 hrs ago
Feature adoption: 10 users adopt Analytics
Current status
Day 7 of 20
Current: 6 users
Last action: In-app tooltip triggered
4 hrs ago
From goal to live, fast
No briefing. No back-and-forth. No waiting for a designer or a data pull. You write the outcome, Quests writes the plan and starts, usually the same day.
Keep bounce rate below 3.2% this month
Prepared execution plan
#
Action
Status
1
High-bounce segment identified
Built
2
Re-engagement journey
In prog
3
Email cadence (3-touch)
Queued
4
In-app nudge for day 3
Queued
5
Threshold monitor: daily check
Queued
Working while you're not
Quests runs overnight, through weekends, across timezones. Every action is logged. When you check in the morning, it's already further along.
Active Quests
02:14 AM
Onboarding conversion
Running
Journey step 2 sent · 1 min ago
Feature adoption
Running
Audience segment refreshed · 8 min
Win-back campaign
Running
Experiment variant selected · 23 min
Your real decisions, only
Routine execution it handles alone. When something needs your judgment, approving copy, greenlighting a rollout, calling an experiment, it surfaces one item at a time.
Experiment complete. Variant B won with 23% higher CTR. Ready to roll out to full audience of 8,200 users. Approve?
A
Variant A
24.1%
B
Variant B
19.8%
Holdout Group
10%
Always know what's happening
Every action is logged and attributed. See what ran, what's live, what's coming. If you don't like where it's going, tell it, it adjusts.
2 hrs ago
Audience built · 4,812 users KYC-verified, no deposit, 7d
1 hr ago
3-step re-engagement journey created and scheduled
45 min ago
Email copy drafted · sent to you
20 min ago
Email copy approved by you
10 min ago
Campaign launched · 4,812 entered
What one marketer built in a year
BryteBridge scaled a new brand from 2 states to 20 with one lifecycle marketer, no data engineering team, and Sortment.
10x
Revenue, year-over-year
2,000+
Campaigns shipped in 12 months
1
Marketer. No engineers.
Under the hood
How Quests works
Give it the outcome. It builds the plan, runs the execution, and checks in only when your judgment is actually needed.
1
Define
Tell Quests what you want to move — a rate, a deadline, a number to hold. That's the brief.
2
Plan & Execute
Quests builds an execution plan and starts. Audiences, journeys, campaigns, experiments — it keeps going until the goal is hit or the window closes.
3
Approve & redirect
Your team gets pulled in only when their call is actually needed. Approve, edit, or change direction. Everything is logged.
The business case
Why lifecycle teams use Quests
The clearest use cases start with one number to move, one deadline to hit, one metric going the wrong way.
Goal-oriented, not task-oriented
Most AI tools complete tasks — finish the work, hand it back, wait for the next one. Quests holds the goal and keeps working toward it.
The goal doesn't come back to your team. It stays with Quests.
Plain-language goal input
Quests writes the execution plan
No task hand-offs back to you
Working while your team isn't
Quests runs 24/7. It doesn't need a standup or a ticket or someone to be free before it moves. More goals run at once. Your team's output goes up without their hours going up with it.
Output goes up. Headcount stays the same.
Multiple goals running simultaneously
No bandwidth ceiling on execution
Results compound as each Quest learns
Human judgment where it counts
Quests handles execution. Your team handles judgment. Humans don't leave the loop — they just stop doing the parts that don't need them.
Speed from the agent. Judgment from your team.
Approval gates only at genuine decision points
Every action attributed and reversible
Redirect the Quest at any time
Start where you are. Go as far as you want.
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
Pilot with your existing stack
Full CEP replacement
Your warehouse. Your ESP. Sortment sits in between.
Strategy AI monitors your customer data, finds growth opportunities, and turns them into segment logic and campaign direction your team can send through your existing ESP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
SMS
In-app
Push
Webhooks
QUESTIONS?
FAQs
What does Strategy AI actually do?
Does Strategy AI execute automatically or does it need approval?
What kind of data does Strategy AI need?
How is Strategy AI different from a dashboard or BI tool?
Can Strategy AI work alongside my existing lifecycle team?
Secure & Compliant
Enterprise-grade security for world-class campaigns
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