Sortment Announces Collaboration with Google Cloud to Deliver AI-Native Lifecycle Marketing at Enterprise Scale

New York, 7 May 2026 — Sortment, an AI-native lifecycle marketing platform, announced its collaboration with Google Cloud through the Google Cloud Partner Network .

As a graduate of the Google Cloud ISV Startup Springboard, Sortment has built its platform on Google Cloud infrastructure, leveraging BigQuery as its data foundation and Cloud Run for managed service deployment, to give high-growth marketing teams a single, autonomous system for lifecycle execution connected directly to their data.

The Google Cloud ISV Startup Springboard is designed to help emerging AI companies accelerate commercial product development with access to Google Cloud's technology, go-to-market resources, and engineering expertise.

Why Collaborate?

Lifecycle marketing teams at high-growth companies face a persistent structural problem: customer data lives in a warehouse, execution happens in a separate tool, and getting from insight to campaign requires engineering involvement, manual segment exports, and data copies that are often incomplete or out of date.

Sortment addresses this at the foundation. By using BigQuery as its core data layer, the platform connects directly to where customer data already lives, eliminating copies, retention limits, and the latency that comes with syncing data across systems.

Google Cloud's infrastructure enables Sortment to scale workloads rapidly as data volumes grow, while Cloud Run helps the platform to manage its services without DevOps overhead, keeping deployment fast and the engineering team focused on building agent capabilities rather than maintaining infrastructure.

The result is a platform that can meet enterprise teams where their data already is, and grow with them.

Key Benefits

With Sortment on Google Cloud, lifecycle marketing teams can:

• Eliminate data bottlenecks: BigQuery integration means direct access to source data, no copies, no retention limits, and no lag between data and execution

• Automate the full lifecycle operation: AI agents autonomously handle audience discovery, campaign creation, content generation, and performance monitoring — continuously, in the background

• Scale without infrastructure constraints: Google Cloud's infrastructure allows Sortment to handle growing data volumes and workload demands without performance trade-offs

• Keep marketers in control: Teams set the strategy and goals, the agents execute. Judgment stays with the marketer; execution is handled by the platform

Looking Ahead

As AI becomes central to how marketing teams operate, the infrastructure behind the platform matters as much as the product itself. Sortment's collaboration with Google Cloud positions the company to expand its agent capabilities, serve larger enterprise customers, and bring autonomous lifecycle marketing to teams that have historically needed large headcounts and complex tooling to execute at scale. With Google Cloud's infrastructure as its foundation, Sortment is built to grow with the companies that use it.

Quotes

"Most marketing platforms ask teams to work around their data limitations. We built Sortment to eliminate them. Running on Google Cloud — with BigQuery as our data foundation and Cloud Run managing our services at scale — means we can give marketing teams a platform that meets them where their data already is, and handles the execution from there."

— Ankit Bansal, Co-Founder & CTO, Sortment

About Sortment

Sortment is an AI-native lifecycle marketing platform built for high-growth teams. The platform connects directly to data warehouses and deploys autonomous AI agents that handle the full marketing operation — from audience discovery and campaign creation to content generation and continuous performance optimization.

With customers across ecommerce, fintech, consumer and B2B brands, Sortment gives marketing teams the ability to move faster and execute more precisely, without expanding headcount or increasing engineering dependency.

To learn more or request a demo, visit www.sortment.com.