Connect Sortment to BigQuery
Use customer data from BigQuery to build audiences, find lifecycle opportunities, personalize campaigns, and measure performance in Sortment.
Guided setup · Live in a day · No migration · Compatible with leading ESPs
What Sortment can do with BigQuery data
Once connected, Sortment helps your lifecycle team turn warehouse data into audiences, campaigns, and performance insights without waiting on one-off data pulls.
Builds the audience and routes it
Create segments from customer profiles, events, transactions, and lifecycle traits stored in BigQuery, without relying on the engineering team.
Finds the drop before your team notices it
Surface drop-offs, retention gaps, conversion windows, and high-intent audiences from customer behavior proactively.
Create campaigns
Turn approved opportunities into campaign briefs, content, journeys, and tests.
Perform RCA
Sortment distinguishes between causes, ranks the most likely ones, and rules out the ones that don't fit.
We'll help you connect BigQuery
Sortment works with your technical owner to set up the connection, map the right data, and validate the first lifecycle workflow.
1 Follow the setup guide
Your technical owner uses the BigQuery setup guide to share the required access. Sortment can join the setup process to confirm permissions and answer questions.
2 Map the right data
We help identify the customer tables, events, user IDs, and lifecycle fields Sortment should use first, so your team does not have to define everything from scratch.
3 Check that everything works
Once connected, we validate that audiences, attributes, and campaign data are flowing correctly before your team starts using Sortment in live workflows.
How teams use Sortment
Add Sortment to Braze, Iterable, or any other ESP without migrating, or use it to replace your CEP entirely.
With your existing stack
Full CEP replacement
Keep your CEP, add Sortment where it helps.
Your BigQuery. Your ESP. Sortment sits in between.
Sortment monitors customer data in BigQuery, finds lifecycle opportunities, and turns them into audiences, attributes, and campaign direction your team can send through your ESP.
Replace scattered tools with one AI-native CEP.
One platform. Every channel. No handoffs.
Sortment replaces your CEP entirely. Journeys, campaigns, segments, content, analytics, and AI agents all run in one platform.
No more coordinating across Asana, Jira, or Slack. No shared resources, no data team tickets, no waiting. Everything your lifecycle team needs to execute, in one place.
Ready to connect your BigQuery?
Read the setup guide to connect BigQuery.
FAQs
Can Sortment send campaigns and run journeys?
Do I need a technical team to use Sortment?
Will migrating from my current tools be difficult?
Does Sortment work with my existing stack?
Is Sortment secure and compliant?
See what Sortment can do for your goals.
Book a 30-minute call. We'll walk you through Sortment with your goals, your data and your stack in mind.
No migration · Works alongside your existing stack