Sortment AI understands your business and owns lifecycle programs that drive growth outcomes.
See it in action
Turn lead lists into relationships
Speak to customers like you're talking to just them. It works much better.
Monetize existing users
Use data to communicate the most effective value proposition to convert each potential customer
Sortment AI
I’ve identified a spike in users who don’t book their first ride after installing the app.
Campaign delivery is unchanged, but fewer users are opening messages.
Metric
Last week
This week
Campaign delivery rate
98%
98%
Campaign open rate
24%
16% ↓
First ride booked
41%
29% ↓
Here are two recommended strategies.
Strategy 1
Increase the discount for users who don't book a ride in the first 7 days from 10% to 15%.
Create template
Investigate further
Strategy 2
Mention the discount amount in the Subject line.
Edit campaign
Investigate further
Activate new users
Educate users about the most contextual offerings at just the right time.
Jatin Narang
Co-founder · toast
“In gaming, getting users to their first deposit is everything. Sortment helped us bring back dropped-off users to play and deposit using timely, behavior-based notifications.”
Toast improved user activation rates by 20% with Sortment
We've launched a Daily commute product, which allows scheduling rides for a week.
Can you create an activation strategy for this feature?
Sortment AI
Thought for 12s
Here's a campaign we could launch for next week:
Introducing Daily Commute · Multi-channel Campaign
Users who have booked more than 3 rides in the same week between 7 to 10 AM
Email/SMS/Push notifications announcing the launch of Daily commute highlighting its benefits
Launch on Sunday 5:30 PM
Measure adoption of Daily Commute by Wednesday and propose improvements
Build campaign
Retain users long-term
Stay ahead of churn by communicating proactively to make things right and stay top of mind.
Sortment AI
The users acquired in March have 27% lesser D30 retention than average. The number of support tickets raised also increased this month.
Recommended strategy
Offer a 10% OFF to users who raise a support ticket in their first month.
Create campaign
Investigate further
Thinking…
Put your customer engagement on auto-pilot
Get up and running quickly, and start seeing real business impact in just a few weeks.
Connect your Data & Channels
Connect your Data warehouses, DBs, SaaS tools, events — i.e. wherever your customer data is. Then connect the channels you wish to communicate on.
SMS
In-app
Push
Webhooks
Define success
Tell Sortment what you’re trying to move (revenue, activation, or retention) and the limits to work within. Sortment figures out the rest.
Revenue (MRR)
·
$84,120
·
+ 4%
DAU
Users with at least one session in a day
6%
higher than yesterday
28,182
as of
Jan 22 2026, 6PM
D30 Retention
·
41%
·
– 1%
Provide context
Sortment gathers context on your business, user journey, brand tone and voice, and your goals to to recommend and build strategies tailored to you.
Setting things up
Studying brand tone and voice
Indexing brand assets
Reviewing past engagement performance
Analyzing user behavior patterns
Understanding goals and constraints
Up next
Prepare initial strategies for review
Draft engagement stratgies
Surface assumptions and trade-offs
Calibrate based on feedback
Sortment AI gets to work
Strategy agents find opportunities. Content agents craft messages. QA agents prevent mistakes. Analyst agents optimize campaigns.
Ticket raised
Experiment
Push
Create experiment
in D30 journey to offer 10% and 20% discount to users who raise a support ticket.
Created attributes
No. of tickets raised
Created content
Push
Setting up experiment
Set up monitoring
First 2 weeks
Continuous feedback loop
Agents continuously monitor user behavior and campaign performance. They surface issues, identify opportunities, and translate them into recommendations.
You review, provide feedback, and approve. Agents execute the plan, generate new signals, and continuously refine their approach.
Alert
Opt-in rate decline detected
January–February cohorts are opting in less than last year’s average.
Likely impacting early lifecycle campaigns
Alert
Deliverability trending down
Email deliverability is down 7% WoW.
Observed across 4 recent sends
Opportunity
Re-engage inactive users nearby
Show popular restaurants in a user’s neighborhood to those who haven’t ordered recently.
Pattern seen in similar cohorts last quarter
FAQs
Secure & Compliant
